Tsuchiyu is a place known for its kokeshi figurines.

Kokeshi have long been a favorite souvenir of trips to the hot spring
Kokeshi are said to have originated in the hot spring areas of the Tohoku region in the late Edo period. The features of kokeshi vary depending on where they are made, and are broadly divided into 11 different types, including the Tsuchiyu Onsen variety. Alongside Togatta and Naruko, Tsuchiyu Onsen is said to be one of the three main birthplaces of kokeshi, and have been a favorite souvenir of many visitors to the hot spring.


In the hotel, there are seven kokeshi display spaces.
Since its founding, New Ougiya has collected Tsuchiyu kokeshi, as well as many other varieties.
There are seven display spaces for kokeshi around the hotel.
Experience the spirit and culture of Michinoku fostered by kokeshi.
We hope that you will find the time to see the traditional art form of Tsuchiyu kokeshi during your visit to Tsuchiyu.




The gift shop sells a variety of superb products, including
the hotel’s original pudding, onsen eggs, and smoked eggs.
There are lots of delicious souvenirs that will leave you wanting more.
Recommended Gift Shop Items

【Deluxe Pudding(Plain)】

【Deluxe Pudding(Honey)】

【Ranran Potato】

【Onsen Eggs】

【Smoked Eggs】

【Onsen Eggs(Akadama)】
【Hostess’ Handmade Pudding】



Hotel Services

Dog Goods

Baby Goods

Colorful Yukata Robes